Lather is a tween skincare company that offers clean and ethically sourced skincare products for children aged 10-13. Their goal is to help tweens establish a skincare habit by creating a line of easy-to-use products that prepare their skin for puberty.

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The objective is to create packaging and branding for Lather Tween Skincare that appeals to its target audience, communicates the product benefits and values of the company, and is consistent with its clean and ethically sourced ethos.

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The target audience for Lather Tween Skincare is tween girls aged 10-13 and their parents who are concerned about the ingredients in skin care products and want to establish healthy skincare habits for their children.

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Lather Tween Skincare offers clean, ethically sourced, and effective skincare products for tween girls, making it easy for them to establish a skincare habit.

The mood board for Lather's brand identity design showcases a strong emphasis on educating and empowering young tween girls about skin care. One of the key elements in the mood board is the use of images featuring young girls washing their faces and learning about a new skincare routine. These images are carefully curated to show real girls in relatable situations, such as in their bedroom or bathroom, creating a sense of authenticity and connection with Lather's target audience.

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Overall, the mood board for Lather's brand identity design effectively communicates the brand's commitment to educating and empowering young tween girls about skincare. By showcasing relatable situations and providing informative materials, Lather is able to build trust and foster a connection with their target audience, creating a sense of loyalty and engagement with their brand.

To learn more about this project head over to: https://www.thirdanchordesign.com/lather